Magis

Magic developed new project logics in the universe of domestic design, building its own identity on a high technological profile of large-series production. Magis is proud to be part of that small group of design companies that do not follow the big crowd into a saturated market.

Magis was estabilished in 1976 by the intelligence of Eugene Perazza, newcomer in the field. Now Magis is a major international design laboratory: experimental in its semantic content, its sophisticated technology and its diversified workforce. Magis seizes the day. It manages to capture the creativity of its designers (such as Richard Sapper, Jasper Morrison, Stefano Giovannoni, Marc Newson, Konstantin Grcic, Ron Arad, the Bouroullecs, Robin Day, Pierre Paulin, Jerszy Seymour, Naoto Fukasawa and more) and to address this creativity towards objects that set the trends. Magis received an award from Wallpaper, the “Bible of trendy ”, that ranked Perazza number one in the list of “Ten who will change the way we live”. The company offers a diversified catalog of products, often divided by technologic groups that have been entrusted to different designers, following a very precise purpose and strategy.

The reinterpretation of everyday objects, even those considered less noble such as "home furniture", goes through the advanced use of plastic materials, for example the ladder STEP. It came out in 1984, snubbed at first, then things changed and Step received enormous success. Then it was BOMBO, in 1996, the bar stool by Stefano Giovannoni: an extraordinary success of international dimensions, and still going strong. Today Bombo is an icon, it created a style. Magis chose a factory-free reality, deciding to decentralize its production – thanks to a district full of contractors - in order to assure a greater agility in the development of technological products.

Few examples:
2000 - the year of Air-Chair by Jasper Morrison, a technologically advanced product, and the first single-shell chair in the world to be conceived in air molding.
2003 - Chair One, the die-cast aluminum chair, conceived by the talented Konstantin Grcic, that initiated Magis towards new productive goals and signing the end of the “plastic dictatorship”.
2004 - it has been presented a collection of objects and furniture for children between two and six years old. Me Too was conceived by designers that saw the world from the eyes of a child. It has been made with capable designers and pedagogic experts, such as Edward Melhuish (professor of Human Development at London University) so that the collection would bring together aesthetic, formative and positive values. Recentelt the chair Trioli, from this collection, received the ADI Golden Compass award.
2007- The chair First by Stefano Giovannoni was finally released after 4 years of research and studies. It is a chair that sets a new record for Magis in the air-molding technology (hence the name First): the emptying of the chassis, in fact, is not simply applied to volumes with reduced tubular section, but it is also applied to extensive and complex volumes, including the entire seat and backrest. The excellence of this chair has recently earned the nominee for the ADI Golden Compass award (just like the Striped Collection, by the Bouroullec brothers, in 2005)

Today Magis exports 80% of its production in more or less 70 different markets worldwide.
In 2006 it opened a branch in Japan.